Design Strategy and Innovation

Aim of the project was to choose an existing product/service and build a service on top of it. We deliberately chose to focus on the orthodox finance sector as it is complicated, confusing with little innovation happening in it. We chose 'Coin', a cutting edge innovation in finance sector at the time. They created a single card that can combine all the cards in your wallet (credit, debit, shopping cards, etc.). At the point of payment, user can choose a card from the list to pay from using a button and a simple display on the card. Inspired by the philosophy of Zen Buddhism, we set out to create a service that is simple, honest, transparent with present moment focus. We redesigned the card, created a money management mobile application connected to the card to enhance its utilization. Our service focused on a customer segment usually ignored by the banking system - people with irregular income.

Coin Visible Promo

Design process

Problem

The only options we currently have to manage finances are loan sharks, banking services and money management mobile apps. Loan sharks are predatorial and dishonest, banking systems are confusing and money management mobile applications are complicated.

Philosophy

Product offerings

Smart budgeting

Impulsive saving

Achieve your goals

Strategic roadmap

The new 'Coin Visible' - Future of payments

In the short term we plan to release Coin Visible lifestyle accessories to make the process of payments seamless. Here is a sneak peak into the next generation of coin card. You won't be carrying the card in your wallet anymore. Based on the near field communication technology, you will be paying for your purchases using your key-ring, key-chain, even your mobile phones cover and many more lifestyle accessories.

'Coin Collective' - Microlending community for freelancers

Once large number of freelancers start saving money using Coin Visible, we will establish Coin Collective - a peer to peer microlending platform.

Freelancers can find themselves in a financially difficult situations but banks are not always welcoming due to their irregular income. The alternative can be instant credit providers - who are easy to borrow from and difficult to pay back.

We solve this problem by creating a peer to peer microlending platform where freelance borrow small amounts of money from other freelancers who have enough money and ready to help.

Trust is gained through the like minded 'fellowship' and a rating system that users build to borrow more.